ART DIRECTOR | NEW YORK CITY
LAUREN
ADAMS
I’m Lauren Adams, an Art Director with 7+ years of experience blending strategy, design, and storytelling to create digital experiences that make an impact.
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Art Director
Peanut Butter & Imagination
2023 — Present
Design social media assets across platforms for multiple clients, develop concepts for paid and organic content, and partner with animation teams to bring creative ideas to life. Lead iPhone production shoots, including wardrobe direction, and conduct in-depth photo research to source stock imagery aligned with client style guides. Stay current with evolving design and social media trends to keep content fresh and relevant.
Visual Designer
North Street Creative
2020 — 2023
Led branding and visual identity projects from research through execution, while managing multiple projects simultaneously. Supported the production of websites, presentations, proposals, and marketing materials, developed mood boards, and ensured all work stayed on-brand, on-budget, and aligned with client expectations while staying current with emerging design trends and best practices.
Senior Experiental Graphic Designer
The Gathery
2023-2024
Developed comprehensive campaign assets for the Eva Chen x H&M collaboration, creating print and digital deliverables across the U.S., Canada, and Mexico, including in-store posters, website assets, email newsletters, and paid media. Designed a 28-page children’s activity book focused on engaging, sustainable activities, along with refined print collateral for a U.S. PR mailer and 2D graphic assets for an in-store event.
Junior Web Designer
NextGuest (Now Cendyn)
2019 — 2020
Created marketing designs across digital channels including Google display ads, email campaigns, social media, and websites. Designed and updated responsive HTML5 banners for desktop and mobile with ADA compliance in mind, animated and illustrated social media content, and executed on-brand website updates for existing clients.
Bachelor of Fine Arts in Graphic Design
Louisiana Tech University
2015 — 2019
Bachelor of Fine Arts in Graphic Design, with a focus on visual communication, branding, typography, and creative problem-solving.
Looking to start a project or you need consultation? Feel free to contact me.